Content is King
Users don’t search for design, they search for content. If your site doesn’t have content people want, no one will look at it.
Every page on your site should follow the Inverted Pyramid. Each page should lead with a relevant H1 tag with one of your keywords, and the first paragraph of text should be a summary of the rest of the page.
Internal linking
Internal linking is a great way of keeping your site user-friendly. Search engines also like to see well placed internal links if they are relevant and serve a purpose. Use good anchor text to your pages and link within strong pages. Also, more than a couple links to the same page have no meaning. Some sites put “hawaiian vacations” three times in a text and link back to the home page. It is not only annoying to the visitor but also worthless.
And most importantly, don’t create orphan pages; pages that are not internally linked anywhere.
Links Have Meaning
Search engines pay a lot of attention to the links on your site, and the words used in those links. Never use “click here” or “see more” for a link. The link text should describe where the link will take the user, such as “more examples of CSS web design” or “learn how we can improve your SEO.”
The more relevant the links on a page, the more findable the page becomes. Don’t go overboard, and don’t link to anything irrelevant. If your page is focused on minimalist web design, a link to the Design MeltDown page on minimalism will boost your SEO. A link to a hilarious picture of a cat will not.
Do not use images as links
As the search engines try to crawl everything on your website, your task is to make it as easy as possible for them. This is the reason why you should not use images (excluding banners) as links. Proper text is much easier for the spiders to read. Another quite common mistake that designers tend to make is embedding much of the important content in Flash, which search spiders obviously will not be able to read. While Google has begun to read websites based in Flash, it is not a good idea to have a site that cannot be searched.
